WHO WE ARE
In short we’re a small, independent design agency specialising in Motorsport. We believe we better understand the needs of teams and drivers than a generic big city ad agency ever can.
Go for the Gap provides motorsport branding, logos, digital publishing, liveries, promotional artwork, social media and motion graphics for all racers. From the fledgling Esport team taking on giants in iRacing and Assetto Corsa Competizione, to teams in the Ginetta G40 Cup and the GT Cup where budgets are tighter than in GT World Challenge or Formula 1. Where branding becomes an after thought to the pressures of motorsport life, transporting the cars, buying in new tyres, and the like.
Having great branding is more than a nice paintjob on your car! it’s about selling your team and your story which can make the difference when trying to impress upon a new potential sponsor.
That’s why we believe we’re best suited to work with you and help you tell your team’s story.
Download our brochure here.
BOOST ENGAGEMENT ACROSS SOCIAL MEDIA
F1 and FE take over social media when it’s a race weekend. Week after week ‘somethingGP’ will be trending during the build up to Grand Prix events. You may not be in F1 (yet!) but Motorsport Twitter is definitely an audience you can tap into.
Just like those F1 and FE teams, you too can keep your Instagram and Twitter followers up to date whilst building on your brand. This can range from driver quotes, to session updates and results. We can take care of your social media posts or even provide you with the Photoshop templates to create your own posts.
ATTRACT NEW SPONSORS
Your sponsors invest in you, they believe in you and your story. Why not give them something they can hang in their office and proudly display for other clients to see as well as something to use in their own publications and advertisements?
Driver autograph cards are a great souvenir for fans and a great way to drive engagement and stand out in the paddock! They also accompany a business card perfectly at corporate events or motorsport shows like Autosport – in a pile of business cards, having a slick illustration of your car will ensure you stand out and stay in people’s minds.
The paddock is a busy place, and often it’s not clear where fans can and can’t go – fold out banners and temporary screens work perfectly and can be printed with your teams logo, branding and the graphic illustration of your cars and drivers. Not only does this help cordon off no go areas for the public, it helps hide a messy background, offers your mechanics some privacy and will appear in every photo fans take of your cars in the pit paddock.
ARTWORK FOR YOUR RACE ROOM
PRINTS AVAILABLE FOR PURCHASE OR COMMISSION YOUR OWN CUSTOM PIECE
This is how Go for the Gap began, with motorsport illustrations created with love printed on high-quality 200gsm museum-grade matte paper delivered anywhere in the world with tracking. Head on over to our shop to peruse our collection!
LOGOS, LIVERIES AND SERIES WE SPONSOR
Esports has become an important part of motorsport, with many successful drivers; such as James Baldwin (British GT) and Jimmy Broadbent (BritCar) making their starts in simracing. Our founder was even part of Ford’s official Esport team from 2019-2021.
We proudly supply the prizes Pro Esport Series such as:
As well as custom commission illustrations that help bring virtual cars to life and to the walls of racers simracing rooms, we also offer logo, branding and livery design services for use in iRacing and Assetto Corsa Competizione. To the left you can see one of our social media graphics celebrating one of our own drivers performance.
Motorsport has always been my first love and the animation/gaming business had just become something I’d fallen out of love with, combined with the fact many small studios had shut down or moved to London or abroad.
In January 2020 I earned a seat in Ford’s official Esport team; Team Fordzilla which whilst exciting, couldn’t pay the bills. I did however get the chance to race against some F1 drivers during lockdown, such as Jenson Button and Alex Albon – I can proudly say I finished ahead of them too even if they did bin it half way through the race!
I left Team Fordzilla in mid 2021 to better focus on the freelance work that was coming in, which became the foundation for Go for the Gap.